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IFEA Europe
The European network connecting professionals
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Jeroen
Mourik is a Creative Consultant and Speaker
and has been active as event producer/planner for over 18 years.
Mourik frequently works as Artist in Residence for festivals
producing Festival Spectacles with up to 800 children and
young people.
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ENCORE - Evaluation
Kit
A great toolkit to
execute Market Research including Ecomomic Impact
Studies
More
Info
This product is
exclusively for sale at www.ifea.com
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A Left-Brain Manual on Creativity for Event
Managers
Learn about
your Creative Handicaps and become far more effective when producing
innovative ideas.
Most event managers have excellent
organizational skills and are good in analytical, logical and linear
thinking. All of the above are typical skills of our left-brain
hemisphere.
Creativity is also an important skill of the
successful event professional, yet we are made to believe that you need a
dominant right-brain hemisphere to be creative.
So how does that
work for the event professional?
Part one of this condensed manual
on creativity, for the busy events manager like yourself, gives an
analytical and logical insight in our creative muscle: our brain.
The book focuses on the important principles that must be
understood to be efficient and effective at generating new and innovative
ideas for your event.
Mourik has identified three so-called
Creative Handicaps that are limitations of our creative mind.
Recognizing these limitations of our brain, you are enabling yourself to
be far more effective when generating new innovative ideas.
The
basic techniques and principles that are presented in Part Two of the book
allow you to adapt to your Creative Handicaps. And like with cooking, once
you know the basics you can alter the methods you use to your personal
preference and add a little variety.
This book covers the following
subjects:
- Duality of the Brain: Brain
Hemispheres.
- How to reanimate your brain when
suffering Brain Block.
- Brain Cycles: when is your brain the
most productive?
- Secrets Revealed: How our creative brain thinks.
- Our Creative Handicaps.
- How to activate and use your subconscious.
- The importance to allow your ideas to incubate.
- 9 Basic Techniques to generate ideas.
What
you get in addition to the book:
To be creative in your
job and produce innovative ideas, we all need stimuli. Not once at a
conference or lecture or once whilst reading this E-book, but on a
frequent basis. To fulfil this requirement, members of the Creative
Fellowship receive a ‘Thought of the Week’ every week of the
year.
In addition, a quarterly E-zine focuses on case studies and
innovation in our public event industry, and introduces other creative
techniques.
The Creative Fellowship has online meetings and
occasionally executes group projects. Fellows of the Creative Fellowship
share their thoughts and help each other with creative solutions, getting
inspiration for our own projects along the way.
Although the
Creative Fellowship is very informal, we act under a professional code to
protect each other against unethical behaviour.
During your 12
month subscription of the Creative Fellowship you receive:
- Free updates of the
E-book: A Left-Brain Manual to Creativity for Event
Managers.
- A weekly thought or question, 52 weeks a
year.
- A quarterly E-zine with articles,
additional methods and case studies.
- A communication platform to connect with
other members of the Fellowship.
- Occasional Webinars to focus on a
particular matter.
- Occasional group projects where we work
together to solve a problem.
- Easy access to creative tools and
resources.
If you order your copy of
A Left-Brain Manual on Creativity for Events Managers now, you
automatically receive the 12-month subscription to the Creative
Fellowship – Event Innovators at Large for free (value 29,50 Euros).
Please also note that the sales price of the book shall go up when
the next edition of the book is released, later this year. If you buy the
book now, you do not only get the book for only 29,50 Euros including your
12-month subscription, but also get a free copy of the new version of the
book with additional chapters when it is released this summer!
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We offer
you:
- A network of over
4,000 professionals related to the festival and public event industry
world-wide. IFEA Europe members automatically become members of IFEA
World ( www.ifea.com). Reach out and make others
reach out to you. Unmask your professional potential.
- Professional
Development, training and education for individual
members at different levels.
- Research
, new developments and the impact of
the festivals & events sector.
Behind the Scenes
Sessions, once a
year we offer you exclusive opportunities to have a look behind the
scenes of a particularly interesting event.
Special Interest
Meetings
, where
we focus on topics related to our sector.
Exposure,
information on all European members is distributed through our website
and other publications.
Special rates for members on products and services by
IFEA European and ALL other IFEA World affiliates (Australia, Canada,
China, Middle East, USA, South America).
IFEA Europe’s mission is to bring together all those that are
active in the cultural festival and event sector. We share ideas and best
practice to facilitate continued development and promote networking and
international exchange.
IFEA Europe acts in the interest of all cultural
festivals and events in Europe, offers relevant products and services and
offers valuable benefits to its members.
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