IFEA Europe Annual Conference 2010
"FESTIVE ROADS TO RECOVERY”
How cultural festivals and events stimulate European economic development and change the way we perceive the world
with special AUDIENCES EUROPE NETWORK stream,
JOURNEYS OF EXPRESSION academic pre-conference April 20-21,
and POST-CONFERENCE EXCURSION April 24, 2010
Meet your colleagues in the European festivals & events sector * Learn and share best practices in events management * Hear influential keynote speakers and join workshops, panel sessions and round-table debates * Enjoy exclusive social programmes featuring the best of Copenhagen * Get engaged, network, and leave inspired
See all practical event details and register now at
www.ifeacopenhagen2010.eventbrite.com
Programme as of February 15, 2010:
Monday, April 19
Early arrivals for ”Journeys of Expression” delegates
Tuesday, April 20, and Wednesday, April 21
10:00 – 16:00
”Journeys of Expression” academic conference at Copenhagen Business School.
For details, see http://www.tourism-culture.com/conferences_and_events.html
Wednesday, April 21
17:00 – 21:00
”MISSING MERMAID” Harbour Cruise
The IFEA Conference opening event...
….in downtown Copenhagen. Meet and mingle with your colleagues during the delegates' reception, and enjoy the breathtaking views of Copenhagen's elegant waterfront. From the starting point in cosy Nyhavn, we will experience The Opera (opened in 2005), the Amalie Garden and the Marble Church, sail through the canals of Christianshavn, and see the Royal Library's ”Black Diamond”, to name a few of the sites.
Unfortunately, we won't meet the world-famous Little Mermaid, usually situated on a rock in the harbour. During most of 2010, she will be in Shanghai as the centrepiece of the Danish Pavilion at the World Expo. But don't worry......something else will be in her place in Copenhagen! Don't you just love the events industry?
Thurday, April 22
08:50 - 10:45
CONFERENCE OPENING - FESTIVE ROADS TO RECOVERY
Following official welcome by IFEA Europe chairman ALLAN XENIUS GRIGE and a special entertainment program that will surely wake you up, the conference will get under way with two highly engaging and respected keynote speakers:
9:30 – 10:15
THE ART OF CONDUCTING - A FESTIVAL MANAGER's SURVIVAL GUIDE
An inspiring conference kick-off keynote by conductor and cultural innovator Peter Hanke (DK). Publicly known in Denmark for his outstanding artistic work with the ensembles Voces Copenhagen and Contemporary Opera Denmark - as well as for his roles as choirmaster in the Danish Radio Choir and Executive Director in the theatre company Hotel Pro Forma - Peter Hanke has made it his passion to communicate the experience, knowledge and techniques of performing arts to business leaders all over Europe. Combine this passion with his knowledge of the European cultural agenda (he is a member of the European Cultural Parliament network), and his academic role as Associate Fellow at Saïd Business School, Oxford University, and you have the recipe for conference kick-off that will leave you energized for the days ahead.
REASONS TO BE CHEERFUL
Keynote address by Professor John Holden (UK), associate of the London-based Think Tank ”Demos”, where he was Head of Culture from 2000-2008, and visiting professor in Cultural Policy and Management at City University, London. John Holden has been involved with a multitude of projects in the arts sector across music, film, theatre, heritage, museums and libraries, and published numerous books on cultural policies and trends. His perspectives on the challenges, opportunities, and role of the cultural sector are thought provoking and inspiring.
10:45 - 11:05: Coffee Break
11:05 - 11:30:
A CULTURAL AGENDA FOR EUROPE?
Keynote address 3: Speaker from European Cultural Commission / MEP (TBA)
11:30 - 13:15:
A STROLL DOWN RECOVERY ROAD
Are investments in culture stimulating the economy locally, regionally, and nationally? Can and should public financing or other funding souces fill the void when sponsorships are low in a time of crisis? Are EU's cultural policies benefitting the cultural sector on local level? What are the pitfalls to the events sector - and what are the opportunities?
A moderated panel discussion with three commentaries and floor debate, focusing on opportunities for individual festivals in today's environment (first half), and on festivals in relation to the European cultural agenda (second half).
Panel members:
Prof. John Holden, (UK), Demos
William Culver-Dodds (UK), Consultant
Peter Hanke, (DK), The ”European Cultural Parliament” think tank
Johan Moerman (NL), CEO, Rotterdam Festivals, and Chairman 2010 IFEA World
Witek Hebanowski (PL), The Other Space Foundation
Rasmus Wiinstedt Tscherning (DK), Center for Experience Economy
Kathrin Deventer (GER), European Festivals Association
10 minute introduction commentaries:
William Culver-Dodds: TIME AND PLACE FOR UNUSUAL BUSINESS?
Following more than a decade of growth in the ”arts and business” relationship, the financial recession has hit hard, and business sponsorships for cultural activities are declining. Yet there are other private sector funding streams that should be part of any fundraising strategy, including trusts, foundations, and individuals. Do current trends offer sustainable opportunities for our sector? William Culver-Dodds, consultant and formerly CEO of Harrogate Festival, will present his perspective.
Rasmus Wiinstedt Tscherning: ARTS & BUSINESS - A NEW MODEL OR A MODEL UNDER PRESSURE?
Rasmus W. Tscherning is CEO of the Center for Culture and Experience Economy (CKO) is an independent government-funded agency established in 2008 by the Danish Ministry of Economics and Business Affairs and the Ministry of Culture. CKO’s aim is to promote the growth of the creative economy in Denmark. Among other initiatives, CKO has established the audience development program "Reach Out", and seeks to facilitating cooperation between businesses and cultural industries while strengthening the business competencies of the cultural sector.
DEBATE A: Festivals' survival kits: Opportunities in today's financial environment.
5 min, stretch
10 min introduction commentary:
Witek Hebanowski: Perspectives on CROSS-BORDER COOPERATION - East/West exchange in the European policies framework.
Witek Hebanowski of The Other Space Foundation and organiser of the Transkaukazja festivals is heavily engaged with cross-border exchange programmes. He is vice-president of The NGO Development Foundation in the Caribbean, and initiator & co-organizer of activities such as the International Write-a-thon of Amnesty International, The Art Zone: Poland/Tbilisi, Kontynent Warszawa, and Polish fundraising service for NGOs
DEBATE B: Festivals in perspective: Culture on the European agenda
13:15-14:15
Lunch
14:15 – 16:45
FESTIVE RECOVERY WORKSHOPS
Thursday afternoon and part of Friday's programme is dedicated workshop sessions. With a total of 16 different close-up sessions to choose from, at which dedicated presenters share ”best practice” from Europe and beyond, you are sure to leave inspired.
Workshops follow four streams: Best in Business, Best in Entertainment, Best in People, and Best in Marketing and Sales. You may also choose to follow a special stream on audience development which traverses all four core themes, presented by Audiences Europe Network (named ”AEN session” below). Also note that two closing workshops on Friday will be programmed late to address "hot topics" of registered delegates. The presenting order is subject to change.
14:15-15:20
FESTIVE RECOVERY WORKSHOPS - I
BEST IN PEOPLE: Tucson Meet Yourself: Creating opportunities to Celebrate!
Building community participation through cross-cultural festivals is done in several countries, yet Scandinavia is only learning what it entails. Rather than getting a European perspective, it's time to meet Mia Hansen (US), CEO of "Tucson Meet Yourself", a unique celebration in Arizona, USA, that has successfully engaged several immigrant communities as well as the native American population.
BEST IN MARKETING AND SALES (AEN session): Participating, learning, and belonging.
The Danish State Museum of Arts is not only an important art museums, known for its permanent collections and inspiring changing exhibitions. It is also an event institution holding regular concerts and running an innovative audience outreach program. (Invited speaker to be announced).
BEST IN BUSINESS: Succesful business – new revenue streams developed in financial crisis
Soren Würtz (DK), sociologist and consultant at the Center for Culture and Experience Economy, explores opportunities for festivals to move into new business areas, making the core business less vulnerable, and applying existing business skills to new ventures.
BEST IN ENTERTAINMENT: City-wide entertainment – Special ideas that ”make the difference"
What makes 700.000 visitors explore 900 events every year in August? The Gothenburg Culture Festival (Göteborg Kulturkalas) has become one of Sweden's most popular festivals. A festival of ballet and carnival, street theatre and symphony concerts, culinary culture and jazz, hip hop and dance bands, fairlytale and circus, design and poetry, world-class artists and local band - presented "the Scandinavian way". Meet Anki Sande, Operational Manager.
15:40-16:45
FESTIVE RECOVERY WORKSHOPS - II
BEST IN PEOPLE (AEN Session): Everyone's invited! Or are they?
European audiences are diverse in culture, ethnicity, gender, and age. How do you reach the people you do not currently reach, and make them feel welcome - as employees, volunteers, contributors, and audiences? Meet Gavin Clarke, a South African cultural entrepreneur and consultant living in Denmark, as he shares factual knowledge and innovative ideas to attract new audiences.
BEST IN MARKETING AND SALES:
Topic and speaker TBA
BEST IN BUSINESS: Successful sponsorship practices
William Culver-Dodds (UK), Consultant, has advised numerous festivals on fundraising and sponsorship. The funding sources have not run dry - but the skills you need to apply to reach them may be different. William Culver-Dodds shares his perspective on fundraising opportunities in 2010.
BEST IN ENTERTAINMENT: Entertaining a billion people
Having been in the live event industry since the early 1980's, Simon Graveling (UK) has tried it all, from small corporate events to managing all business aspects of the 2004 Athens Olympics opening and closing ceremonies - including 800 different suppliers from 12 countries. Currently chairman of Stage One Group as well as National Outdoor Events Association, Simon shares his perspectives - and maybe the true meaning of "entertainment".
17:00 -
Social night with Opera or Concert Experience (optional)
Dinner on your own or with fellow delegates (not included in conference fee), followed by an opportunity to explore Copenhagen's rich cultural life.
IFEA Europe offers delegates two or three ticketed evening options, pending available programmes such as opera, dance, special concerts etc. at the time of the conference. We expect options to be posted on the registration site in February 2010. See registration site for further information.
22:00 -
Hospitality Suite
Late-night gathering (optional) in a downtown venue. Meet your colleagues in the IFEA Hospitality Suite right in the hustle and bustle of Copenhagen.
Friday April 23
09:00 – 10:.00
FESTIVE ROADS TO RECOVERY
Copenhagen's event strategy
During the last 20 years, Copenhagen has evolved into a vibrant capital with a multitude of festivals, from small neighbourhood events to acclaimed annual events such as ”Copenhagen Jazz Festival” and ”Golden Days in Copenhagen”. Most recently, Copenhagen has also hosted one-off events, not just in the political field, but also events such as MTV Music Awards, Womex, and World Outgames. Now the city has launched a new initiative to ensure that event knowledge is preserved so that the Danish capital is prepared to initiate and host major events in the future.
Representatives of our host city will present the city's event strategy, its returns, and its challenges.
10:00 – 12.15
GREEN ROADS TO RECOVERY
”Round table walk-and-walks”
Copenhagen is known as a green city - not just due to its dedication to protecting the environment at large. Copenhageners are privileged to have several green parks in and close to the city centre – and with the conference venue located right next door to one of the, the traditional ”round table talks” of the IFEA Conference will – weather permitting - be turned into ”Round table walk-and-talks”:
In other words, delegates will join the group of their preference to discuss a particular subject of interest during as they leave the conference venue, and form discussion circles on the lawn, or under trees. A group leader will facilitate each conversation.
Walk-and-talk group subjects will include:
Commercial sponsorships
International exchange
Marketing
Working with event suppliers
Brand building
Board relations
Festivals and tourism
Working with volunteers
Foundations and public funding bodies
Street theatre
Working with the press
Building Partnerships with Eastern Europe
11:30 – 12:30:
IFEA Europe AGM
The association's Annual General Meeting (members only)
Lunch
13:15 – 14:20
FESTIVE RECOVERY WORKSHOPS - SESSION III
BEST IN BUSINESS: INDEX - The world's largest design festival
Kigge Hvid (DK) is CEO of the world's most prestigious design award. the INDEX:Award. The public may see it as a large-scale touring exhibition set in public squares around the world - but indeed it is much more. The organisation behind has an inspiring aim: To leverage the power of design in order to formulate shared understandings of desired futures. In short: Improving life.
BEST IN PEOPLE: Streets and rooms for kids.
Children's programming is not just child's play! Croatia and Norway has some of Europe's best childrens' festivals. Learn what it takes to create engaging events which are sure to amaze and excite young audiences. (Speaker TBA)
BEST IN ENTERTAINMENT: Everyone's an actor! The story of the European Medieval Festival
Claus Pettersson (DK) and his colleagues at the Horsens City Hall manage northern Europe's largest historical re-enactment festivals. Knights in jousting turnaments, vendors in stalls, pilgrims, whores, and indulgence sellers all offer their services - and a spectacular that attracts visitors from all over Europe. Get the insights of a unique organisation.
BEST IN MARKETING AND SALES (AEN Session): Twitter, Facebook, Blogs and wikis - weapons of mass collaboration.
New networks, new platforms. Reaching audiences and building community around festivals and artistic events requires "social intelligence". Join this session to get a socially networked practical guide through the shifting digital landscape, presented by Marcus Romer (UK), Artistic Director, Pilot Theatre, York Theatre Royal.
Coffee break
14:40 - 15:45
FESTIVE RECOVERY WORKSHOPS - SESSION IV
BEST IN BUSINESS: How to build an all-year brand around a short-lived festival
Richard Hadley underlines the importance of "not being forgotten" and takes a practical yet visionary approach to the all-year branding of festivals. Rich, now a consultant and event producer, previously ran marketing:arts, an award winning audience development agency which pioneered customer data warehousing and analysis as well as the UK’s first B2B+B2C cultural portal, and was a co-founder of Audiences Europe Network.
BEST IN PEOPLE. Engaging the enthusiasts: Volunteers at the Roskilde Festival
The Roskilde Festival is Northern Europe's best known outdoor music festival, acclaimed for its artistic programming, youthful atmosphere, and excellent organisation. Moreover, is is also a succesful people organisation with a crowd of enthusiasic volunteers, kept engaged by visionary leadership. Get the insight on best volunteer management.
HOT TOPIC PLATFORMS 1 and 2
These two session wil be programmed late to address specific "hot topics" of registered delegates.
16:00 – 17:00
FESTIVAL FUTURES IN TIMES OF PLENTY
Keynote closing address and conference summary by Prof. Mike Robinson, professor of Tourism and Culture at Leeds Metropolitan University and founder and director of the Centre for Tourism and Cultural Change. Mike Robinson has published more than 20 books on the relationship between tourism and culture, including two on festivals. He has worked witn UNESCO, edited several journals, and has, among other projects, worked as a consultant on tourism/heritage projects, tourism development strategy, and festivals, in the UK, Germany, Canada, Spain, Slovakia, Jordan, Lebanon, Syria, Taiwan, Thailand, and India. In high demand researcher and speaker, Mike Robinson will draw a close to the IFEA Europe 2010 conference while looking at opportunities to celebrate crisis and cultural capital.
18:30 -
TIVOLI GARDENS with ASTEROIDS GALAXY TOUR OPEN AIR CONCERT
Surround yourself in festivity!
In the early evening, we will meet up in the world-famous Tivoli Gardens. Out-of-the-ordinary, a representative of Tivoli will welcome us and give an overview of the Gardens and, in particular, the event- and festival strategy that goes hand.in-hand with the seasonal entertainment.
Dinner on your own with colleagues in one of the many restaurants and food bars in Tivoli, followed at 21:00 hrs. by an Open Air concert with Asteroids Galaxy Tour; an up-and-coming Danish band that is paving new ground with hist such as "Around the Bent" and won fame as warm-up for Amy Winehouse. It will be quite a party!
Read more about the group on http://en.wikipedia.org/wiki/The_Asteroids_Galaxy_Tour and see one of their videos on http://www.youtube.com/watch?v=yq-aNkBc2_M
The conference will come to an official close as we gather around the Tivoli Lake shortly before midnight to watch the famous Tivoli Laser Light show.
Saturday, April 24th. 2010
10:00 - 17.00
NORTH ZEALAND RECOVERY TOUR
Excursion by bus (optional). Max. 50 pers.
While some delegates may opt to leave already Saturday, we invite international delegates to "recover" from two packed conference days by joining a relaxing, educational, and certainly memorable bus tour to North Zealand..
Leaving Copenhagen along the scenic coastal road, we will make our way to the city of Helsingør - or, in English, Elsinore - approx. 30 km. north of Copenhagen. The city might be most famous for Kronborg, its shore-side castle and the setting of Shakespeare's "Hamlet". Dating back to the 1420's and reaching its current form a few centuries later, Kronborg is a unique renaissance castle. In 2000, it was listed as a UNESCO World Heritage site. The castle area and the surrounding city is undergoing exciting changes, a local residents prepare for the opening of a new culture house, the Culture Wharf, and aims to host to a variety of festivals and city events in the future. Following the visit to Kronborg and presentation of the city's strategies, it's time for lunch and stroll through the old city centre.
In the afternoon, we continue to the city of Hillerød for a guided tour of one of Denmarks other unique castles, the Frederiksborg Castle. Constructed by King Christian IV whose passion for splendid decor is vividly displayed on the exterior as well as inside, the castle is now part of the national museum, holding unique collections of furniture, paintings, and other artefacts. A visit to Frederiksborg castle is an unforgetable experience that makes the history of the world's oldest monarchy come alive.
